Amazon Capitalizes on Game Trade-ins
A very popular service on the high street is the ability for shoppers to trade in their old video games for store credit to use against buying new ones – something that often offers more than the traditional monetary value should the game be sold straight for cash.
E-commerce giant Amazon is now to be cashing in on the idea in what is one of the fastest growing markets in the world. Amazon currently allows user to buy from the site and from other users, sell to other users and now sell to Amazon itself. This should work well for Amazon as it will certainly grow the site’s back catalogue collection of games that are now quite hard to get hold of.
Done correctly I can see this being a very successful and potentially massively profitable service for Amazon as they can begin to market their back catalog in the same way eBay markets its ability to provide buyers with rare items that are no longer sold on the high street.